If you’ve ever caught a game at Regions Field, you’ve likely spotted the lively scene right across the street: Good People Brewing Company. This foundational Alabama craft brewery blends easy-drinking classics with hop-forward crowd favorites, all wrapped in a laid-back, tailgate-friendly vibe. This spotlight gives you a quick read on what to drink, what to expect, and how to plan a memorable visit.
Quick Snapshot
- Brewery Name: Good People Brewing Company
- Location: 114 14th St S, Birmingham, AL 35233
- Website / Contact: goodpeoplebrewing.com
- Signature Beer: Brown Ale (flagship and fan favorite)
- Vibe in 3 Words: Tailgate, friendly, local
The Beer
What They’re Known For
Good People built its reputation on approachable, consistent beer that tastes great in the taproom or at a backyard cookout. The Brown Ale is the flagship—malty, smooth, and balanced with a roasted, nutty backbone. It’s a beer you can return to again and again.
Beyond the classic, Good People leans into hop-forward IPAs that suit Alabama’s warm weather and sports culture. Expect bright citrus, resin, and pine from their IPA lineup, designed to be bold without blasting your palate.
Seasonals and limited releases round out the board—think easy-drinking lagers during baseball season, heavier malt-driven beers when temperatures dip, and occasional experimental twists that keep regulars curious.
Unique Styles and Techniques
- Hop-forward IPAs: You’ll find West Coast-leaning bitterness alongside modern, fruit-forward aromatics.
- Malt-focused staples: The Brown Ale remains a masterclass in balance, approachable for newer craft drinkers and still rewarding for seasoned fans.
- Rotating specialties: Watch for small-batch taps—hazy iterations, dry-hopped variants, or darker seasonal brews that showcase the brewhouse’s range.
While barrel-aged and sour programs aren’t the headliners here, Good People’s strength lies in refinement: dialing in reliable, flavorful beers that feel right for a tailgate or a taproom session.
Recommended Must-Try Beers
- Brown Ale: Start here. Clean, toasty, and endlessly drinkable.
- IPA or Double IPA (rotating): Ask what’s pouring. Expect assertive hops with a crisp finish.
- Seasonal Lager or Pils: A perfect ballpark-adjacent refresher.
- Limited Release Tap: If a small-batch IPA or a malt-driven seasonal is on, grab a pour to compare.
Flights and Samplers
Good People typically offers flights so first-timers can explore the board. It’s the best way to bounce between the Brown Ale and an IPA, then add a seasonal to see both ends of the spectrum. If you’re pre-gaming a game, a short flight and a full pour make a smart combo.
Atmosphere & Experience
Taproom and Space
The taproom sits in a classic industrial setting with plenty of elbow room, exposed elements, and a view that says “this is where beer gets made.” The vibe is casual and welcoming—expect jerseys on game days, neighbors catching up, and folks passing through on brewery crawls. The patio becomes the place to be when the weather’s kind, and with Regions Field across the street, you’ll feel the buzz of the crowd before the first pitch.
Family-Friendly and Dog-Friendly
This is a community-forward brewery that welcomes families during daytime and early evening hours. Dogs are typically welcome on the patio—leashes and good manners required. Check posted policies on-site for any event-specific changes.
Events and Happenings
Look for:
- Game-day energy before and after Barons home games
- Trivia nights and taproom events on select evenings
- Occasional live music or pop-ups, especially around weekends and seasonal releases
If you’re planning a visit around a specific event, check the brewery’s social feeds or website for the latest schedule.
Vibe Check: Local Hangout vs. Tourist Stop
It’s both—and that’s the charm. Locals treat it like their living room. Out-of-towners slide in easily because the atmosphere is relaxed and friendly. Whether you’re chasing a destination pour or just looking for a solid beer in a welcoming spot, you’ll fit right in.
Food & Pairings
Food Options
Good People focuses on beer, with food access that suits its location. You’ll often find:
- Food truck rotations on busy days and game days
- Nearby eats within walking distance of the ballpark and Parkside district
- A bring-your-own-snack attitude when trucks aren’t on-site
Always check the taproom board or social channels for that day’s truck schedule.
Pairing Suggestions
- Brown Ale + BBQ pulled pork: The beer’s toasty malt and light caramel notes complement smoked meats and tangy sauce.
- IPA + spicy wings or Nashville hot chicken: The hop bitterness cuts through heat and fat, while citrus aromas punch up flavor.
- Pils or Lager + ballpark pretzel: Simple, salty, and perfect with a crisp, clean beer.
- Seasonal Stout or Dark Lager + chocolate brownie: Rich meets roasty in a crowd-pleasing dessert pairing.
Local Collabs
While Good People’s brand centers on community, collaborations can vary over time—think guest taps for events or joint releases with local partners. Ask the bar team what’s new; they’ll point you to any current collab on draft or in cans.
Logistics & Practical Tips
Getting There and Parking
- Address: 114 14th St S, Birmingham, AL 35233
- Across from Regions Field, in the heart of the city’s Parkside area
- Parking: Street parking and nearby lots are common, but game days can get tight. Arrive early if the Barons are home or a concert’s in the area. Rideshares are a smart move on busy nights.
- Walkability: Very walkable from Regions Field and nearby attractions. The area is lively on weekends and event days.
Tours and Reservations
Public tours may vary by season and demand. If you’re planning a group visit or want a behind-the-scenes look, check the website and contact the brewery ahead of time. For casual tastings, you won’t need reservations—just walk in and grab a seat.
To-Go Beer
Expect a solid range of to-go options depending on availability:
- Cans of core beers and seasonals
- Crowlers or growler fills from select taps (ask what’s eligible)
Keep a cooler in the car if you’re traveling; Alabama heat is no friend to fresh hops.
Merch to Watch For
- Branded hats and caps (great for sunny patio days)
- Soft tees and hoodies repping the Good People logo
- Glassware and stickers for your home bar or cooler
Local Flavor
What Makes Good People Stand Out
Good People helped set the stage for Alabama craft beer by focusing on quality, consistency, and community. The Brown Ale has become a calling card—proof that you don’t have to chase trends to make a beer people love. Add the prime ballpark location and friendly staff, and you’ve got a brewery that feels like Birmingham: welcoming, proud, and ready for a good time.
Nearby Spots for a Crawl
- Regions Field: Catch a Birmingham Barons game, then head back for a post-game pint.
- Railroad Park: A quick walk for green space and people-watching between pints.
- Other local breweries in the Parkside/Avondale orbit: Plan a mini-crawl by checking taplists and hours ahead of time; Birmingham’s beer scene offers variety within a short drive.
Ask the Staff
“What’s the beer only locals know to order?”
Staff picks often include a fresh IPA pour you won’t see in wide distribution, or a small-batch seasonal that rotates quickly. If a pilot-batch IPA is on, snag it.
Traveler’s Notes
Why Craft Beer Tourists Should Go
You’ll get a true sense of Birmingham’s craft identity: a flagship malt-forward classic, vibrant IPAs, and a taproom that doubles as a neighborhood hub. It’s easy to plan—you’re steps from a ballgame, green space, and plenty of food options.
Best Time to Visit
- Pre-game and post-game on Barons home dates for maximum buzz
- Late afternoon on weekends for patio weather and food trucks
- Weeknights if you want fewer crowds and more time to chat with the bartenders
Seasonally, spring through early fall brings patio-perfect weather and plenty of events. Winter offers a calmer taproom and maltier seasonals.
My Recommendation
Start with a flight: Brown Ale, the current IPA, a seasonal lager, and whatever small-batch is on. Follow with a full pour of your favorite, then grab cans to-go. If there’s a game across the street, lean into the tailgate vibe—snag a seat on the patio, order something hoppy, and soak in the neighborhood energy.
Conclusion: Plan Your Visit
Good People Brewing Company is a Birmingham essential: a laid-back brewery with a flagship Brown Ale worth the trip and hop-forward IPAs that keep regulars coming back. It’s easy to reach, easy to love, and perfectly placed for a day out around Regions Field. Check the taplist before you go, arrive early on game days, and come ready for a friendly, local welcome.
Ready to visit? Head to goodpeoplebrewing.com for current hours, events, and what’s pouring, then make your way to 114 14th St S. Bring a friend, grab a flight, and enjoy a taste of Birmingham’s craft beer heart.
